Sat, Jul 29|
Hampton Inn & Suites The Colony
The Posh Savant Branding Master Class
Take your branding to the next level! Join our Posh Savant Branding Master Class and learn the tricks of the trade from experienced branding experts! Discover the secrets to creating an effective and inviting brand that will draw in customers and keep them coming back. Space is limited! Sign up now!
Time & Location
Jul 29, 1:00 PM – 6:00 PM
Hampton Inn & Suites The Colony, 3650 Plano Pkwy, The Colony, TX 75056, USA
About the event
LOI Graphics Inc. has partnered with The Posh Savant to bring you the most innovative, one-of-a-kind, branding master class you have ever experienced! Our experienced branding experts will share their secrets on how to create a memorable and effective brand that will draw in your customers and keep them coming back. Sign up now and be on your way to SUCCESS!
Lunch and beverages will be complimentary for all in-person attendees.
Note: You must bring a working laptop or portable computer device with you to the master class.
The Posh Savant Master Class - Course Description
A strong brand is essential to the success of any business. It sets you apart from your competitors and establishes your unique identity in the minds of your customers. However, creating a powerful brand is not an easy task. It requires a well-crafted branding strategy and design skills that can effectively communicate your brand’s personality, values, and message to your audience. In this master class, we will explore the essential components of a successful branding strategy and design skills that will help you create a strong and memorable brand.
Part 1: Branding Strategy
1.1 Defining Your Brand
To create a successful branding strategy, you must first define your brand. This involves identifying your brand’s purpose, values, personality, and target audience. You will learn how to conduct a brand audit to evaluate your current branding efforts and identify areas for improvement. You will also learn how to create a brand persona, a detailed representation of your brand’s personality and values, to guide your branding efforts.
1.2 AI Technology to Advance Your Brand
This branding master class provides an introduction to the fundamentals of artificial intelligence (AI). Through hands-on activities and real-world examples, you will learn the basics of AI and how it can be used to create powerful and effective brands. You will explore the potential of AI for creating engaging and personalized experiences for customers, as well as the challenges of working with AI. You will also be introduced to various AI tools and techniques, such as natural language processing, image recognition, and machine learning. At the end of the course, you will have the skills and knowledge to start using AI to create more a more effective and successful brand.
1.3 Brand Positioning
Brand positioning is about determining how your brand is perceived in the minds of your audience. You will learn how to conduct market research to identify your competitors and target audience, and how to develop a unique selling proposition (USP) that sets your brand apart from your competitors. You will also learn how to create a brand positioning statement, a concise and compelling statement that communicates your brand’s value proposition.
1.4 Business Operations
Discover a comprehensive understanding of business operations, including how to manage resources, design processes, and optimize performance. You will learn about key operational concepts such as supply chain management, quality control, project management, and lean principles. By the end of this class, you will have the knowledge and skills needed to effectively manage the day-to-day operations of a business and improve efficiency and profitability.
1.5 Brand Messaging
Brand messaging is about communicating your brand’s message to your audience. You will learn how to develop a brand message that effectively communicates your brand’s value proposition and resonates with your target audience. You will also learn how to create a brand voice, a consistent tone and style that reflects your brand’s personality and values.
1.6 Brand Strategy Implementation
Brand strategy implementation involves executing your branding strategy across all channels, including your website, social media, advertising, and customer service. You will learn how to create a brand style guide that ensures consistency in your branding efforts. You will also learn how to measure the success of your branding efforts and adjust your strategy accordingly.
Part 2: Design Skills
2.1 Graphic Design Basics
Effective branding requires strong design skills. You will learn the basics of graphic design, including color theory, typography, layout, and composition. You will also learn how to create a visual identity for your brand, including a logo, business card, and other marketing materials.
2.2 Web Design
In today’s digital age, your website is often the first point of contact with your audience. You will learn how to design a website that effectively communicates your brand’s message and engages your audience. You will also learn how to optimize your website for search engines and mobile devices.
2.3 Social Media Design
Social media is a powerful tool for building brand awareness and engaging your audience. You will learn how to create compelling social media graphics that effectively communicate your brand’s message and resonate with your audience. You will also learn how to create a social media strategy that aligns with your branding strategy.
2.4 Ad Design
Discover the principles of effective ad design, including how to create compelling visuals and copy that resonate with your target audience. You will learn how to use typography, color, layout, and composition to create ads that capture attention, communicate your message, and drive action. By the end of this class, you will have the skills and knowledge needed to create effective ads that deliver results. Creating a strong and memorable brand requires a well-crafted branding strategy and design skills that effectively communicate your brand’s personality, values, and message to your audience.
This master class provides a comprehensive overview of the essential components of a successful branding strategy and design skills that will help you elevate your brand and achieve your business goals. By the end of this master class, you will have the knowledge, skills, and tools needed to create a brand that stands out in a crowded market and drives business results.
As an added bonus all who enroll in our Branding Master Class will receive a FREE 1-on-1 1hour Brand Coaching session with Linda Ayoade, our experienced brand strategist with over 15 years of experience (Valued at $500/hr) (This offer is only available for paying attendees) . Linda has helped businesses of all sizes - from start-ups to multi-million dollar successes - achieve their branding goals. During your personalized coaching session, Linda will provide expert guidance and feedback tailored to your specific needs and help you create a powerful brand that sets you apart from the competition. Don't miss out on this exclusive opportunity to learn from a branding pro.